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Framework for Marketing Management 6th Edition

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Management number 47701854 Release Date 2026/02/02 List Price €19.20 Model Number 47701854
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Framework for Marketing Management
6th Edition.

For graduate and undergraduate courses in marketing management.

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.

CategoryBooks > Reference Books > Educational & Instructional Books
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ConditionNew

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