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| Management number | 47701854 | Release Date | 2026/02/02 | List Price | €19.20 | Model Number | 47701854 | ||
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| Category | |||||||||
Framework for Marketing Management
6th Edition.
For graduate and undergraduate courses in marketing management.
A Succinct Guide to 21st Century Marketing Management
Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.
| Category | Books > Reference Books > Educational & Instructional Books |
|---|---|
| Size | N/A |
| Brand | None |
| Condition | New |
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