70s Deadstock GWG Denim Pants

・Brand Name: GWG / The Great Western Garment Company
・Product: Denim Pants
・Era: 70s-80s
・Purchase Price: ¥38,000
・Purchased at: Shimokitazawa Vintage Clothing Store
・Pattern: Denim
・Condition: Deadstock (purchased from a vintage clothing store)

◽️ Brand Information
Establishment and Development: Founded in 1911 by Charles A. Graham, Alfred E. Jackson, and Alexander Cameron Rutherford, the first Premier of Alberta.

Features: Known for its rugged workwear, with the slogan "Made stronger to last longer."

Technological Innovation: In the 1950s, Donald Freeland of the company developed the stone wash technique (a technique to soften denim).
Acquisition by Levi's: In 1961, Levi Strauss & Co. acquired 75% of the shares, and in 1972, it was fully acquired.

Decline: As fashion denim became mainstream from the 1970s to the 80s, its position as a work brand declined. The factory operated until the early 2000s, but was later closed.